Contre Coups || L'Art du Style

SPACE / Nike Invincible Retail

Art direction, design and concepting for Nike Invincible Fall 2005 Retail USA. One way inverted glass was used to endlessly reflect the footwear inside each cube. The cubes are lit from the inside with individual diffusion light boxes, and each of the 15 customizable towers have a video screen looping an animation.

Posted on 10.11.2005

SPACE / Futura/Lance event paris July 2005

Working at NIKE enables me to work with a lot of creative people and amazing athletes. In this case it was a collaboration between Futura and Lance. The concept of the icons was born from Futura and then elaborated on by Mark Smith of Nike. I was tasked with coming up with a way to use 7 bikes (one for each year of the tour and an unique icon story for each) and all the icons to tell a compelling story.

The main design revolved around "the Wheel". It is a fractal vision of a wheel, where the main frame that holds the structure is the back geometry of a bike, and the spokes are the frames and the wheels are Futura's art. Each icon story was also interpreted as an abstract pattern that was applied to the walls of the space in Paris and store fronts.